ACP Media & Global Communications

One’s most valuable personal asset is an ability to communicate effectively. To convey ideas and persuade an audience that a product or service is best suited to their needs, it is essential that one be able to speak articulately, in a well-organized, thoughtful, and impressive manner. In addition to a client-based audience, professionals must also be skilled in expressing their ideas and opinions to co-workers, employers and professional peers.

Learn about the broad range of activities associated with the globalization of media production, distribution, and reception, including the relationship between local and national identities and the emergence of a ‘global culture’. Examine channels of communication and how they impact economies, politics, and culture, as well as the context in which information is received, interpreted, and understood. Also, study the use and reception of technological innovations and its impact on the media.

Learn to develop and execute a strategic crisis communication plan. Develop the skills and tools necessary to present information to the media, write press releases and work with media outlets. Through case studies, you will explore strategies for minimizing risk, creating a crisis plan, and leveraging social media to educate and update the public.

Explore the theories, strategies, and tactics used in public relations programs for corporate, governmental and nonprofit institutions. Learn to identify and reach specific internal and external target audiences through different media channels such as print (advertising and direct mail), broadcast media (public service announcements, and local, national, and international news), and electronic media (press releases and the web), while preparing a comprehensive public relations portfolio.

Examine the role of advertising in a free market economy and its place in mass communications. Learn to analyze advertising perspectives, develop marketing and advertising strategies, integrate advertising with other elements of the communications mix, and create advertisements and commercials. Study the cultural impact of advertising as well as new industry trends and techniques.

Develop a social media strategy and gain a complete understanding of the POST (people, objectives, strategy, and technology) process. Learn effective audience profiling techniques using technographics and social computing behaviors. Explore cohesive strategies that integrate social media into sound business practices and methodologies for implementing social media channels to achieve organizational business and brand objectives.

Learn the theories, concepts, strategies, and processes of persuasion and social influence as applied to both interpersonal persuasion and communication campaigns. Focus on the theories and research evidence underlying the process of persuasion, the factors impacting its effectiveness, and learn to critically evaluate its social influence in the communications discipline.

Integrate and apply the knowledge and concepts learned in the program in a comprehensive manner in this capstone course. You will be challenged in the opportunity to assess the impact of your educational experience on your ethical perspectives and critical thinking skills. Also, reflect on and evaluate personal and professional growth in the study of communication and the impact of these elements in this career field.