ACP Marketing

One’s most valuable personal asset is an ability to communicate effectively. To convey ideas and persuade an audience that a product or service is best suited to their needs, it is essential that one be able to speak articulately, in a well-organized, thoughtful, and impressive manner. In addition to a client-based audience, professionals must also be skilled in expressing their ideas and opinions to co-workers, employers and professional peers.

Develop a strong understanding of the four Ps – product, place, price and promotion – which will prepare you to engage in the creation and execution of dynamic marketing endeavors.

Gain experience with market segmentation, positioning, the product and service development process, financial budgeting and integrated marketing communications. Examine the complex relationships between objectives, strategies, positioning, tactics, budgets, competitive analysis, target markets, sales departments, and more. Learn how to monitor the environment, conduct market research, and choose customers and suppliers more carefully while improving the profitability of your business. Investigate new cutting edge Internet tools to increase sales and enhance marketing communications.

Explore advanced market research methods, including the use of web-based tools and techniques to anticipate competitive strategies and outmaneuver your competitors. Learn how to measure the effectiveness of your marketing program, determine necessary changes, and implement a competitive strategy. Study the factors that impact consumers’ buying decisions and learn how to affect demand for your product or service.

Strategic use of the Internet can increase the efficiency and effectiveness of your overall marketing program. Learn how search marketing, display advertising, email marketing, site optimization, social media, mobile marketing, online analytics, and other online methods are used to achieve acquisition, conversion and retention of customers.

Acquire a working knowledge of how to develop a brand process and strategy within your own company and integrate it into your communication plan. Discover brand life-cycles, how to build a brand, and the distinctions for branding your product online.

Integrate and apply the knowledge and concepts learned in a comprehensive manner by practicing the modeling and mechanics utilized to develop a strategic marketing plan. Apply market research and analysis, brand identity, implementation strategy, budgeting, and financial projections to prepare a comprehensive marketing proposal. Communication with agencies, internal departments, and senior management will also be explored.