Today’s world of communication is continuously expanding and often times deafening. Most people are on communication overload. It is because of this vast array of communication opportunity that strategy has become the critical piece to successful communications. This program focuses on the strategy of the communication channels, as opposed to the individual tactics. Whether it is the marketing communications department placing ads or human resources conducting employment search, all have a communication channel. This program will examine strategy and understand communications holistically.
- Explore various communication tools and channels and how to use them effectively
- Prepare to be a change agent
- Develop and articulate organization-wide communication strategies
- Enhance critical thinking about all aspects of communication
- Obtain skills to analyze the role of stakeholders, storytelling, research and digital strategy in communication
- Gain a competitive edge in the global job market through an internship in a U.S. company
Who Should Attend
Newly-appointed professionals in human resources, marketing, and project management as well as other positions within large organizations will benefit from the courses in this program. It is also recommended for those in entry-level positions to develop their professional skills to stand out among peers. Participants will obtain a strong foundation in business functions, the tools for business analysis, and management functions.
To earn a certificate at UCI Division of Continuing Education, students must complete all required courses with a grade of “C” or better.
Managing change in an organization is a dynamic process. Effective change maximizes the alignment between an organization’s strategies, structure, systems and culture. Change requires an understanding of the systemic interrelationships between these factors. It also requires looking at how changes in one can affect another. This course focuses on planning and implementing change in organizations, with an emphasis on the role of leadership within an organization. Participants examine the role of leadership and the competencies and skills required of individuals who initiate, manage, and are affected by change.
Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts and engage your audience with clear and concise language. Improve your skill at using this powerful instrument by learning to select and use appropriate formats, use the correct medium, and adjust your writing style accordingly. You will also learn to spot, avoid, and correct the most common writing pitfalls and gain valuable experience analyzing, writing, and revising a complete spectrum of business documents. From a simple inter-office memo to a business report, you will have the opportunity to learn how to put good writing to work for you.
The ability to communicate effectively in a professional or personal setting is a valuable asset. To convey ideas and persuade a person or audience that a product, service, or idea is best suited for their needs, it is essential to speak articulately. In addition, for a client-based audience, it is imperative to be organized and skilled at expressing ideas and opinions to co-workers, employers and professional peers. Throughout the course, participants will be required to give presentations, actively participate in virtual class discussions, engage in interactive exercises, and critique peers on their journey to create compelling presentations.
This course provides opportunities to build confidence in front of an audience, tackle impromptu speaking, and learn how to use your voice as a powerful tool. Students will also learn to organize content to connect with the audience and deliver a powerful message by using visual aids and becoming cognizant of the impression made through body language, posture, and eye contact.
In this course, we study three forms of interaction for the purposes of having an effect on another individual’s opinion, behavior, perspective, decision-making or actions. The course will address influence both in the workplace and outside of it by looking at forms of influential behavior, human tendencies regarding influence as well as the distinctions between influence and manipulation, coercion and authority. Our study of persuasion will include an in-depth evaluation of the different forms of persuasive powers as well as the role emotion and relationships play in the art of persuasion. Our study of negotiation espouses the strategy of “Principled Negotiation” in which the goal is not just win-win, but working collaboratively with all involved to maximize the value of the agreement to all parties.
With “big data” becoming bigger by the day, analytics and the ability to capture, analyze and effectively communicate the most important information is arguably becoming a greater challenge than capturing data itself. A great divide exists between those who capture and analyze data and those who utilize the data for strategic decision-making. This course focuses on how to effectively communicate data within the organization by extracting and capturing the most valuable information needed. Topics also include how to become an effective data storyteller in order to move people to make the right and best decisions. Participants will learn to choose effective visualization tools to present information with context, insight and interpretation, including building and presenting a business dashboard.
As an optional last course and for an additional fee of $2,900, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for 10 weeks. A research project provides additional training. Also included in the internship is the Résumé Writing and Interviewing Skills workshop.
Students will be placed into a morning (9:00-12:00) or afternoon (13:00-16:00) schedule. Courses in the program are taken consecutively, completing one before proceeding to the next. Schedules are not guaranteed and are subject to change. A final schedule will be provided on the first day of the program.