Gain the most comprehensive, real-world training to seek top management positions in the hospitality and tourism industry. Whether you are new to the field or an experienced professional needing refreshed skills, our courses give you the knowledge and preparation needed to earn those coveted positions in high-end hotels, top restaurants, full-service resorts, luxury cruise lines, tourism offices, and other hospitality organizations.
- Examine the current issues impacting global hospitality management
- Use proven marketing and branding techniques to capture and retain the hospitality- and tourism-focused client
- Build and adapt event management and project management skills necessary in the changing hospitality and tourism industries
- Understand how to develop an integrated service culture that supports employee retention
- Learn about the role of sustainability and greening within current hospitality and tourism practices
- Develop accounting and budgeting systems that serve as tools in the hospitality and tourism industries
- Gain a competitive edge in the global job market through an internship in a U.S. company
Who Should Attend
This program is designed both for people entering the field and for those who already work in the hospitality and tourism industry but wish to enhance their careers. Examples include:
- Business professionals seeking to enter the hospitality industry
- Hospitality workers who wish to gain management skills for upward mobility
- Developers in the timeshare, vacation ownership, and condominium/hotel industries
- Key personnel working for chambers of commerce, convention and visitors bureaus, tourism boards, and hotel/motel associations
- Other professionals involved in the development of infrastructure for the hospitality industry
To earn a certificate at UCI Division of Continuing Education, students must complete all required courses with a grade of “C” or better.
Gain an overview of the American higher educational system and develop the academic skills necessary to ensure your success in an ACP.
Understand American business culture, sharpen your communication, presentation, and writing skills, learn professional etiquette, and improve your business English.
This course focuses on key aspects of the hospitality industry, including a brief history and the interrelationships of hospitality industry segments from an international perspective. Analyze the current operational and marketing challenges faced by senior hospitality professionals. Examine business planning and marketing, reservations, front office, food service and housekeeping issues, energy conservation programs and the growth of the greening of hospitality environments, and hospitality law and service standards for restaurant, hotel, and travel-related businesses.
Hospitality, dining, lodging, travel, leisure, and entertainment habits are changing rapidly as globalization revolutionizes the world economy. Success in the hospitality industry demands effective strategic marketing initiatives designed to reach specific markets and establish brand identity for new markets. Through sample case studies and examples of various hospitality models, learn strategic marketing plan elements, ways to manage double branding opportunities, electronic sales, distribution channels, and brand dominance.
Customer service management is a vital business issue as organizations integrate customer relationship management to provide effective customer service and support. Adding value to your customer’s experience can directly affect your individual goals as well as your team and company performance. Learn how to deliver better, faster service, increase customer satisfaction, gain repeat business, find workable solutions to customer problems, and motivate your employees to provide seamless service.
Understand how to develop a realistic and comprehensive accounting and budgeting system that serves as a tool for department managers and general management in the hospitality industry. Develop an accounting and budget system focusing on revenue and expense estimating and the calculation of break-even point and return on investment. Identify the key components of a budget, fixed versus variable costs, financial statement analysis and the need for capital as well as operational budgeting.
Effective leadership and management of human resources are critical to succeeding in the hospitality industry. Examine the difference between a manager and a leader and learn what effective leadership means. Discover the importance and benefits of appropriate human resource management techniques in the hospitality and travel-related businesses such as employee selection, progressive counseling and discipline, termination, employee motivation, and training.
Successful event project management requires excellent communication skills and coordination of many individuals and departments, and frequently, outside vendors. Making certain that event projects achieve their objectives, meet their deadlines, and come in within budget can be a daunting but rewarding challenge. Discover proven tools, concepts, and ways of thinking about events that will considerably enhance the chances for a positive outcome for a special event.
Examine the history and theories behind the development of the modern tourism industry. Explore environmentally sustainable practices and the socio-cultural and economic aspects of the tourism industry as well as the role of government and tourism organizations. Engage in active discussions on the current trends andthe future growth of this industry.
As an optional last course and for an additional fee of $2,400, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for up to three months. A research project provides additional training. Also included in the internship is the Résumé Writing and Interviewing Skills workshop.