The continued growth in international trade and the growing opportunities for boosting sales, increasing market share and ROI, finding raw materials, and lowering costs in international markets have greatly impacted businesses and how they operate. To compete in the global marketplace, professionals must learn the strategies, policies, norms and technology necessary to conduct international business, develop an overseas customer base and ultimately manage the international business operations. To be successful, business professionals must understand and develop the knowledge and skills necessary to manage the starting, or expansion of, international operations.
- Discover how multinational firms use the markets to manage investments, financing activities, and risk
- Explore how corporations adapt brands and products to meet the needs of global markets
- Learn to conduct business negotiations in various cultural contexts
- Develop and present a business plan for an international venture supported by research and sound financial calculations
- Gain a competitive edge in the global job market with an internship in a U.S. company
Who Should Attend
The Certificate Program in International Business Operations & Management is designed for mid-level and senior professionals in small, medium and large organizations who are planning to manage the starting or expanding of their business globally.
To earn a certificate at UCI Division of Continuing Education, students must complete all required courses with a grade of “C” or better.
Gain an overview of the American higher educational system and develop the academic skills necessary to ensure your success in an ACP.
Understand American business culture, sharpen your communication, presentation, and writing skills, learn professional etiquette, and improve your business English.
Examine today’s global marketplace and the opportunities and challenges it presents to international companies. Learn major theories of international trade and their relevance towards economic development, competitive advantage, and strategic implications. Learn how international businesses gain a competitive advantage for their products or services in the dynamic world marketplace.
Discover the impact of the international financial markets in today’s global economy. Learn how and why international companies use the four financial markets – stock, bond, foreign exchange, and money – to manage their international financial operations.
Learn the principles of marketing products and services in the international context by analyzing marketing objectives and strategies, research and development, branding, pricing, promotions, channels of distribution, and creating line extensions. Study how lucrative brands are able to successfully market to a variety of cultures through various technologies.
Learn how to manage cultural differences to achieve successful international business outcomes. Explore how communication styles, value systems, beliefs, and organizational structures vary across cultures, as well as how international companies manage, compensate, and motivate workers. Learn to plan, work, and negotiate successfully in the global marketplace.
People in both large and small companies, whether marketing to just one country or globally, need to understand the distribution systems of their target markets. Explore the supply chain including physical transportation, infrastructure, inventory and packaging, customs privileged facilities, developing efficient freight pricings, the role of service providers, and marine cargo insurance.
In this capstone course, work in teams to select a product, research and analyze information, develop a marketing strategy, and understand the financial requirements with expected return on investment (ROI) to create an actionable business plan. Deliver a professional presentation of the business plan to peers and instructors as a culmination of the program.
As an optional last course and for an additional fee of $2,400, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for up to three months. A research project provides additional training. Also included in the internship is the Résumé Writing and Interviewing Skills workshop.